About your brand 1. Who will be our main points of contact?
2. What are your key areas of focus as a brand today?
3. What are your growth goals?
4. What do you believe is holding you back from those goals?
5. What does success in this partnership look like to you?
6. What is your North Star KPI / How do you measure success?
7. Who are your target audiences?
8. What are your key USPs and value propositions for each audience?
9. What are your hero products or most popular products?
10. What makes your products different from competitors?
11. What is your current LTV?
12. What is your current AOV?
13. When it comes to creative content, what has worked well and what hasn't?
14. Describe your brand voice and tone
15. Who are your main competitors or inspiration brands?
16. Please provide your marketing calendar
17. Are there any upcoming promos, sales, or events we should be aware of?
18. Please share your brand colors, logo, and style guide details (brand guidelines).
19. Please share a link to a drive with your existing creative assets